We Profitably Scale Customer Acquisition
Digital ad campaigns that deliver hundreds (sometimes even thousands!) of new customers per day.
AD PLATFORMS
Revenue Generated
Customers Acquired
Profitable Media Buys
Grow Your Customer Acquisition With Our Scientific Methodology
Using our proprietary scientific advertising frameworks, we scale and diversify customer acquisition across numerous industry verticals including ecommerce, subscription, education, health & wellness, sports training, supplements, financial publishing, info marketing businesses, and more. When you partner with us, you begin a proven transformation toward maximized growth, covering every piece of the puzzle:
Media Buying & Planning
Fully transparent done-for-you performance media buys
Performance Tracking
Install “belt and suspenders” closed-loop tracking
Rapid Optimization
Apply our rapid optimization model to quickly enhance profitability
Business Insights
Provide your business with clear reporting & insights on what’s working and why
Ad Network Compliance
Navigate the compliance requirements of top tier ad networks, including Google and Facebook
Ongoing Growth
Leverage our four factor optimization model to drive ongoing growth, even of mature campaigns
Offer Economics
Establish highly competitive per unit offer economics
David and his team not only brought us into social channels quickly and profitably, they did so with complete transparency so our team could learn from his team. His agency engages daily with their counterparts at our company and is extremely attentive to our ad accounts…To date in our six-year relationship, we have never had a downside surprise. As a result, social media has become our single biggest, most successful and profitable marketing channel across all of our brands.
Robert Israel, President
Sandvik Publishing
Big-Agency Expertise Meets Startup-Style Attention to Detail
High-Quality, White
Glove Approach
Meaningful growth starts with individualized insights and stellar communication — not one-size-fits-all “band aid” solutions. Get big agency skills with small agency prioritization.
Advanced Frameworks & Modeling
Our custom testing frameworks accelerate learning & profitability. Paired with our four factor optimization model, we identify & optimize your top growth levers faster than ever before.
Unparalleled Depth of Experience
From working with some of the top Fortune 500 brands across the country to growing companies from 7-9+ figures in-house, our team knows how to get you to where you want to be.
Stop settling for one-size-fits-all acquisition solutions: discover your brand’s unique growth potential with O’Connell Digital Media.
Why Direct Response Leaders Industry-Wide Trust Us With Their Greatest Customer Acquisition Challenges
60 Days to Scale a
New Channel
By leveraging a proprietary testing framework, we were able to dramatically reduce CPA for this advertiser while significantly scaling over the course of just 60 days.
4x Campaign Growth
From Offer Optimization
Using our optimization model, we identified and articulated several offer and conversion rate improvement opportunities for an existing campaign, resulting in 4x campaign growth over the course of a year.
90 Days to Scale a
New Channel
By applying our rapid optimization model, we were able to dramatically reduce CPA for this advertiser while significantly scaling over the course of just 90 days.
We Take Sophisticated DTC Brands with $5M-$200M Annual Revenue to the Next Level
We don’t work with just anyone – only best-fit partners.
Our substantial results are powered by our expertise in optimization cycles — but the magic happens when we team up with like-minded partners.
Are you a direct-response advertiser with an existing successful offer, and looking to supercharge your customer acquisition?
Are you invested in customer lifetime value and closed loop reporting?
If so, we may be your perfect fit. We take businesses with proven success in 1-2 digital channels, scale & diversify their ad strategy, and acquire new customers. (Lots of them!)
Can’t Say Enough Good Things
David is a wealth of digital advertising knowledge, but it goes further than that. He understands customer acquisition from the top to the bottom of the funnel, and he and his team take a scientific approach to scaling customer acquisition. If you ever get the opportunity to work with him, take it!
One Of The Most Skilled Acquisition Experts In The Us
“One of Dave's essential contributions [to our team] was leading our digital new customer program – taking it from an annual budget base of a few hundred thousand dollars to over $40 million in annual media spend, doing it all profitably and on a self-funded basis. Virtually unheard of.”
Jump At The Opportunity
“I've been buying media myself for the better part of 17 years and still get great (and immediately applicable) insights from talking to David. He's a very strategic thinker and if you're in a position to work with him, consider yourself fortunate and jump at the opportunity.”
We Created “The Agency We Always Wanted To Hire”
One of our most compelling case studies is our own history: beginning with founder & CEO David O’Connell. David led the growth of a major direct-to-consumer eCommerce company from $1 million to nearly $100 million in annual revenue as the in-house Head of Marketing — profitably, with zero outside equity investment.
Since the founding of O’Connell Digital Media Group in 2016, David and the O’Connell Digital Media team have been evolving advanced direct response digital marketing strategies, and building the agency they “always wanted to hire” as former in-house executives.
Driven by the ongoing pursuit of digital marketing mastery, O’Connell Digital Media inspires client confidence with the deep expertise of a large-scale industry player and the high-touch experience of a boutique agency.
Let’s see how a tailored digital strategy can completely transform your business.
It’s time to take your direct to consumer brand to the next level. Are you ready to multiply your growth?
MEDIA GROUP
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