Using "Belt & Suspenders" Tracking to Scale with Confidence
"It's only when the tide goes out that you know who's been swimming naked."
-Warren Buffett
…And if your proverbial swim trunks are the strong foundation of a healthy and scalable business, you’d better believe you’ll want a back up plan to ensure those board shorts aren’t going anywhere. A belt and suspenders: to keep everything firmly in place when the unexpected occurs. Read More
How To Add Rocket Fuel To Your Growth With Simple Offer Optimizations
There’s a lot that your media buyers can do for you in terms of optimizing your ads, your audiences, your ad types, and dialing in your bids. And those things can have a really big impact on your campaigns and revenue. But there’s one area of growth that is often overlooked and seldom taken on by media buyers: optimizing your offer.
Don’t underestimate the magnitude of impact offer-testing can have on your campaigns. If you’re not also testing and optimizing your offer economics, you’re leaving a lot of opportunity on the table.
How To Uncover More Insights For Less Money With a Structured Ad Testing Framework
As media costs rise, everyone is looking for ways to optimize their campaigns in order to be more cost efficient and increase their return-on-ad-spend (ROAS). But it can be expensive and time consuming to gather the data-driven insights needed to optimize your […] Read More
