“Personally Identifiable Information” (“PII”) refers to information that lets us know the specifics of who you are. When you engage in certain activities on the Website, such as registering for a membership, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, entering a contest or sweepstakes, filling out a survey, or sending us feedback, we may ask you to provide certain information about yourself, such as your first and last name, mailing address (including zip code), email address, employer, job title and department, telephone and facsimile numbers, and other personal information. When ordering products or services on the Website, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity. We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. We will primarily use your PII to provide our services to you. We will also use PII to enhance the operation of the Website, fill orders, improve our marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize the Website’s content, layout, and services. We may use PII to deliver information to you and to contact you regarding administrative notices. We may also use PII to resolve disputes, troubleshoot problems, and enforce our agreements with you, including our Website Terms of Use and this Private Policy.